Racial Inequality Can Be Resolved Using No Violence

Looking at society is it easy to identify many global issues circulating the world in our present day. These issues extend from sexual and racial differences to religious affairs to, finally, larger conflicts such as proceeding wars. The aim of this project is to focus on one global issue that in some way directly influences me and has a somewhat negative impact. Once identifying the issue and analyzing it I am to research on two identities that have, in the past, been faced with the same issue and attempted to solve it. I am to analyze their methods concluding weather they’ve been successful or not. Taking many affairs into consideration I have concluded to one problem that is most closely linked to my everyday life and me. This problem is racial discrimination. It does not affect me directly as I have never lived in a society where my race was discriminated against however I have lived among a diversity of races and have seen the impact it has on my closer friends. Having chosen the topic I wish to explore I have then formulate my problem into a question which states; How can racial equality be increased using non-violent methods? I have chosen to formulate my question like this because I cannot say that I live in an environment that fully discriminates and degrades racial differences however I can say that it is not an environment and society that is completely oblivious to racial differences as in an ideal situation it should be. I have chosen to explore this problem as I grew up in a multi-racial society where racial discrimination was never a factor as race was completely neglected and everyone seemed to be equal. Moving to my current society I have found that it is not the case and the racial majority here seems to be the white and has very limited views on other races. I found that this could be due to the lack of interaction with other races and find it disturbing as I expected people to be more open minded and less primitive on the situation. As I go to an international school I’d expect the racial tolerance to be higher than amongst people who do not however I was surprised to see racial injustice amongst some of my classmates. I have chosen this problem as even though I am among the majority, according to my race, I am still affected by how the minority is mistreated. Seeing as this is also a global problem I have chosen two personalities who have in the past been faced with this problem and attempted in solving it. My first identity is Martin Luther King Jr. as he fought for the civil rights of African Americans using non-violent methods. And my second identity is Nelson Mandela as he fought against the Apartheid in Africa, persisting nonviolent methods to their full extent. I chose Martin Luther King Jr. as one of my personalities as he fought for racial equality for African Americans in the United States, using nonviolent methods, and Mahatma Ghandi as an influence. He fought through campaigns and in organizations, using strictly no violence, in attempt to achieve his goal, civil rights for African Americans, first in the United States then globally. Nelson Mandela is my second choice, as he fought for his goal over many decades, not necessarily without violence, however with determination to achieve it no matter if it began to seem impossible. Both personalities have had a great impact in the world and have become iconic figures of what they fought for, this is the major reason I chose them and not anyone else. They have gained a title with their name and this is what makes them significant and relevant to this problem. Analysis Martin Luther King Jr. was born on January 15th 1929 and lived till April 4th 1968, dying at an early age of 39. He was an activist fighting for civil rights of African Americans living in the US at that time. In 1955 he led the Montgomery Bus Boycott, which was a political and social protest campaign whose aim was to oppose the Montgomery city policy of segregating the racially different in public transportation. Two years later, in 1957, he assisted the foundation of the Southern Christian Leadership Conference, of which he became the president. The SCLC is a civil rights organization, which was a huge part of the Civil Rights Movement at that time fighting for the civil rights of African Americans. In 1963 a political rally was held in support of the economical and civil rights of African Americans, it was called the March on Washington, in which Martin Luther King held his â€Å"I Have A Dream† speech outlining racial equality and proposing an end to discrimination. King also tried to expand American values ad include the vision of a ‘colour-blind’ society, which according to his terms was a society oblivious to skin colour and race creating equality for everyone. Subsequently to the speech in 1964 Martin Luther King Jr. became the youngest person to receive the Nobel Piece Price for his engagement in the end to racial segregation and discrimination through civil disobedience and in a peaceful manner. After this he resumed his contributions to help end poverty and stop the then occurring Vietnam War. Martin Luther King Jr. was assassinated on April 4th 1968 the third Monday of each January is celebrated as a U. S. Federal holiday since 1986. Nelson Mandela is a South African born on July 18th 1918. In 1942 he qualified in law from the University of Witwatersrand and joined the African National Congress only two years later. The National Party supported the apartheid policy of racial segregation and won the 1948 election becoming the ruling party in South Africa. After this time Mandela became more active in participating in politics. In 1952 the ANC organizes the Defiance Campaign, which promoted equality amongst South Africans providing full civil rights. This he followed with the Congress of the People in 1955. This also outlined the importance of equality among South African People provided the basis of the anti-apartheid cause. Simultaneously Mandela and Oliver Tambo (1) commenced and operated a law firm providing free or low-cost legal counsel to many blacks who lacked any professional representation. Like Martin Luther King Jr. Mandela was influenced by Mahatma Gandhi’s teachings of non-violent resistance, as were the following generations of South African anti-apartheid activists. In 1956 Mandela was arrested for treason and was on trail until 1961 when he was finally freed from criminal charge. In 1960 Mandela argued for the setting up of a military wing within the African National Congress, which in June 1961 was finally agreed to. This is how the Umkhonto we Sizwe was formed. This was nothing mor e than an armed wing of the ANC, which fought against the apartheid government. In 1962 Mandela was once again arrested however this time sentenced to five years imprisonment only to be tried with plotting to overthrow the government by violence the following year. With this he was sentenced to lifetime imprisonment. From 1964 till 1982 Mandela was imprisoned at Robben Island Prison, just off the coast of Cape Town. Even during his imprisonment Mandela’s reputation grew as the most significant black leader in South Africa and as the symbol of resistance the anti-apartheid movement gathered strength. His refusal to compromise his political position over his freedom was constant from which his popularity grew even more vastly. On February 11th 1990 Mandela was released after which he immediately returned to his life’s goals that he had set four decades earlier. He served as the South African president from 1994 till 1999. Conclusion It is evident to conclude that in his short lifetime and even shorter time of being active Martin Luther King Jr. accomplished a lot as he had aimed to. It is unfortunate that his death came so soon as he might have been able to proceed with more changes in the world. Mandela also spent a lot of his life fighting for what he believed in, granted not always peacefully, and however unlike King Mandela did spend 27 years in prison, coming out with even more will power and reason to pursue his goals. Both men deserve the recognition they gained and are good role models and identities for this project. It is evident that King fully succeeded in using non violent methods to pursue his goal however the two identities were placed in two different positions, one with more ‘freedom’ one with less, to fight for the same goal. Yet looking back at the times it is evident that the situation for Mandela seemed to be a lot harder hence resulting in him using violence to a certain extent. Solution Campaign methods have proven to be the most widely used in the past and somehow the most successful however the key to their success is the involvement of the government in the issuing of new policies. In our community there an interracial relationship is not banned neither is the use of any public or private factors between the races. Each and every race is regarded as an equal and there is no policy saying otherwise. Yet the factor of racial discrimination is still present, this is not as extreme as it used to be and was presented in Mandela and King’s case however the racial prejudice stands between the actual members of the community. This prejudice most commonly consists of verbal accusations with some violent occurrences however no major events have been marked. Therefore enforcing a campaign to acquire new laws and policies would be pointless, as this would not change anything. This racial prejudice is mostly expressed in schools amongst younger generations and therefore this is where it should be suppressed. As my solution against this problem I would enrol punishments to students who racially discriminate against others. I would enforce the punishment not to be too mild as this will lead to no future change. In my opinion is a child is racially violated in a classroom or in the presence of a teacher they should be sent out preceding a warning. If this behaviour is repeated the student’s inflicting the crime parents should be called in for consultation. This may seem harsh however racial prejudice has a great impact on one person and completely banishing it should be practiced. On a wider scale to encourage the presence of other races the government should enforce the translation of crucial signs and notices as for the foreigners to understand. On a larger scale not much can be done to punish a verbal offender however violence for racial discrimination should be punished. As I mentioned before this issue is not so serious amongst my community outside school and only action to encourage an interracial community can be encouraged.

My Life in 10 Years Essay

I always wanted to see what will be my life in the future, what will be my career and what will I become? As I reflected my childhood I have many dreams and aspirations that I would like to accomplish within the next ten years to come. In ten years, I can see myself having many of my goal accomplished, if not accomplished, I will be working on accomplishing those goals to fulfil my life. We all know when growing up that we all wanted that fairy tale ending with the house, car, kids, and the dog. Ten years from now I plan to be raising my children, coming out of college with several degrees, and being happy. They say in one’s life we all make choices, but in the end, our choices make us. You’re about to embark with me unto the long, curvy road of my life, and Watch upon it as it unfolds through my eyes. This is my life as I see it will be ten years from now. I have most of it planned out already. This is my story. see more:where do you see yourself in 5 years essay School has always been an important goal in my life. Growing up I always wanted to attend college for at least 10 years to receive an accounting degree. Now that I’m older I realized that accountancy is not what I want. I want to be a doctor. I am interested in M.D. /Ph.D. dual degree program, receiving a certificate, and a licence for medicine. I’m sure I am going to be professional doctor someday. I love helping other people with their sickness.

Upland environments are too fragile for intensive leisure use

When looking at upland environments I will need to define what is an upland environment. The difficulty which I found was that it was very hard to define what an upland environment is therefore I questioned four geography teachers of what they thought was an upland environment. They replied that an upland environment is an environment, which is above 200 meteres, and these can include national parks and mountain resorts. Intensive leisure use is an area where a lot of leisure activities are taking place by day-trippers. Fragile is a word which describes an area where a lot of activities are taking place but they having a bad effect on the environment therefore making it unsustainable or that environment is easily destroyed by the activities which are taking place e. g. leisure activities. Leisure activities on national parks both have a positive effect and a negative effect. An example of a positive effect maybe its good for a person health and a negative effect could be destruction of footpaths but what should be done is that upland environments need to be made more sustainable therefore they won't be fragile for intensive leisure use. In this essay I will be looking at national parks and mountain resorts in MEDCS and not in LEDCS, as national parks in these countries need more protection from tourists rather than one-day trippers. Also only upper-class people in these countries can afford to visit national parks and rest of population are far to poor to afford the transport and many are too busy working in order to have a living of some kind. The motorways and railway networks are not as good in LEDCS as they are in MEDCS. When I am looking at MEDCS national parks and mountain resorts. I will be looking at the impacts that leisure activities have had on upland environments. I will look both at the positive and negative effects of leisure activities and look at ways in which it could be more sustainable. Finally I will give conclusion whether or not upland environments are too fragile for intensive leisure use. The first area, which I will be looking at, is a national park in the UK. The national park, which will be looking at, is the peak districts and a village called Castleton. Castleton is a honey pot during the months of April- August it receives up to 900 visitors on Sundays. Already you can see the problems that are going to occur. The visitor numbers are so high on Sundays because many people have a day off work on Sundays and the motorways M1 and M62 are very close which makes it easier for people to travel to peak districts and nowadays nearly everyone can afford a car to travel unlike LEDCS where many people cannot afford the transport and do have high disposable income. The cities of Sheffield (493582) and Manchester (438202) are also very close so many of the one day visitors could come from there. This is another reason for the high number of visitors. The months between April and August is that weather conditions are likely to be good for leisure activities to take place therefore more visits are likely to occur putting pressure on the environment. To make it more sustainable they need to make the winter months more attractive and appealing therefore this would even out the number of visitors and less pressure on the environment and less leisure activities wouldn't only be taking part in the spring and summer months. The leisure activities, which take place in the peak district national park, are as follows sightseeing, hiking, riding, cycling, climbing, caving, hang gliding and canoeing. The impact that hiking and site seeing have is that they destroy the footpaths and therefore footpath erosion takes place and heather and other plants are destroyed and litter may be thrown anywhere. What needs to happen is that people need to be aware of these factors like in Malham there are no bins and people have to take the rubbish away themselves. Climbing and caving have another impact as white powder is left on the rocks which climbers use in order to have a better grip. This can erode rocks and the hooks left behind can crack the rocks. Hang gliding is another leisure activity which affects the environment as it takes along run up and this activity doesn't fit the environment it cause visual pollution. The second region, which I am going to look at, is the Banff National Park in Canada and in a state called Alberta. Over 75% of the visitors are Albertianins and the access is made easy by road, railway, buses and plane services to this area. In addition people now have their own cars than they did about 75 years ago this may have resulted in more one day trippers coming to the area. The popular times of the year are the summer months particularly August and September this is similar to the Peak Districts. There are restrictions placed on all visitors as they are charged fees to enter the park in addition there are camping permit fee and a permit fee for fishing unlike the peak Districts as there are no fees for doing these activities. Furthermore there are very dangerous animals such as bears and cougars that could attack the visitors therefore visitors need to be educated about these animals when they are sight seeing. These restrictions do not exist in the peak districts. The leisure activities taking in the Banff National Park are very similar to those of the peak Districts. The leisure activities taking place as follows skiing, snow boarding, other winter sports, sightseeing, hiking, canoeing and camping. Skiing does make the environment more fragile as deforestation has occurred in order to make way for ski runs. This results in habitats being destroyed and more avalanches are going to occur as there are no trees stop them. This could result in more deaths but could benefit them economically as more people are going to spend money on skiing. It will depend on the cost benefit. In order to make more sustainable less trees need to be cut down and winter sports have the same effect as skiing. Hiking and sight seeing may also destroy the footpaths in the park like in the Peak Districts in addition it could disturb the wild animals and plants may be trampled over. Camping may lead to litter thrown everywhere on the grass and this can affect the environment by bear coming getting into the litter either by chewing on coke can or eating ploythene wrapper for sandwiches in addition a fire could occur which result in the destruction of the whole park. This has happened in national parks in the US again destroying habitats for animals and beautiful scenery. The third region I am going to look at is the Mountain resort in north-western region of Italy. It is an alpine region. This region receives a lot of visitors and the main attractions are the skiing resorts. Skinning has brought positive effects to the area and people now have better jobs that are paid more than farming and forestry. Also the standard of living has improved for the local people. Roads, water supplies and sewerage have been improved. The problems that are occurring in this area, is that due to a high demand for skiing more enlarged ski runs are being built but this means that deforestation has occurred at the mountain slopes and furthermore there is an increase in the number of winter sports which has resulted in mountain top soil being eroded away and alpine vegetation has been reduced. All of these actions have resulted in more avalanches as trees have been cleared to make way for the new ski runs. Also the danger flooding has substantially increased during the summer thunderstorms or following snow melt in spring. There are other climatic problems such as some winters the snowfall is light, late in arriving and not lying long at low altitudes which has resulted skiing at higher levels were the environment is more fragile. I will conclude that having looked at each of the different regions for upland environments I have said that upland environments are too fragile for intensive leisure use unless they are made sustainable. Castleton in the Peak Districts needs reduce the number of visitors in the summer either by adding fees. The roads and the vehicles cannot cope with the amount of vehicles in the summer months although efforts have been made to attract visitors to the during the winter months by adding lights furthermore there needs to be a reduction in the number golf courses. At the moment money is brought to the area by these leisure activities but once the environment is destroyed no one will come to the Peak District therefore the economical benefits will disappear. This also goes for Courmayeur as the skiing has brought economical benefits to the area as less people are leaving but once the environments destroyed then the visitors will not come therefore economical benefits will go. People can make National Parks and mountain resorts sustainable now or if they do not make them sustainable then for the future they will be destroyed by the leisure activities taking place and their knock effects in addition to this economic benefits will disappear as well. Evaluation The research, which I have carried out, is secondary research and Primary research could have occurred but I did no have the time and money to go and visit the Banff National Park or Courmayeur. This major downside of this report as the data gathered for primary would have been more accurate and up-to-date.

Compare the views of human nature advanced by two ideologies of your Essay

Compare the views of human nature advanced by two ideologies of your choice - Essay Example One of such theories was developed by Marx, on what is popularly referred to as Marxism. The theory of human nature developed by Marx primarily criticizes the conception of capitalism and communism, which are popular political ideologies. On the other hand, Aristotle describes the human nature as one that is unique and is notable by diversity. This paper compares the views of human nature as described by Aristotle and Marx. Aristotle maintains that man is naturally blind to morality, implying that human beings are amoral creatures. At the same time, Aristotle argues that man is born without knowledge and, therefore, morality cannot be a part of the human nature (Kupperman, 2010, p.4). In the course of his life, man continues to acquire the knowledge of morality. In this argument, Aristotle is not only making the argument that the nature of man is amoral but also the fact that morality is a post-acquired knowledge in the due course of life. The statement is backed by Aristotle’s later argument that wickedness is voluntary, and no man is born evil. It is the rational choices that human beings make after birth that make them either moral or immoral. Another important aspect of the human nature put forward by Aristotle is the idea that man is a hedonistic being. This means that he can shun the pain and pursue pleasure by nature. The man described by Aristotle is capable of dreaming, sleeping, and is anxious about the old age. He also lives in a political state and is continually fascinated by the animal world. Man is also naturally religious and tends to look at heaven with hopes of a better destiny. Aristotle believes that man is a rational social animal and that both the body and the soul were essential parts of the nature of man (Ward, 2005, p.290). At the same time, Aristotle maintains that; without a society, man would not be human. The self is mainly discovered through the natural potentialities

Japanese Internment Essay Example | Topics and Well Written Essays - 750 words

Japanese Internment - Essay Example Yet these innocent people were removed from their homes and placed in relocation centers, many for the duration of the war (Davis 1982:27). In contrast, between 1942 and 1944, 18 Caucasians were tried for spying for Japan; at least ten were convicted in court (Uyeda 1995:66). 1 When the Pearl Harbor was attacked on December 7, 1941, United States suspected that the Japanese were getting ready to launch a full-scale attack on the West Coast of the country. Massive searches were conducted to prevent communication with the Japanese ships. By January 2, "the Joint Immigration Committee of the California Legislature sent a manifesto to California newspapers summing up the historical catalogue of charges against the ethnic Japanese, who, said the manifesto, were totally inassimilable. The manifesto declared that all of Japanese descent were loyal to the Emperor, and attacked Japanese language schools as teaching Japanese racial superiority."2 It was feared that this population might commit acts of espionage or sabotage for the Japanese military. By February, "Earl Warren, at the time Attorney General of California, and U.S. Webb, a former Attorney General, were vigorously seeking to persuade the federal government to remove all ethnic Japanese from the west coas t."2 Hence began the Japanese Internment. Franklin D. Roosevelt on February 19, 1942 signed the Executive Order 9066 that allowed military commanders to designate military areas called â€Å"exclusion zones" as per their discretion. They had the right to decide who was a citizen and who was not. Eventually about 1/3 area of the country consisted of such zones, including the East and West Coasts. Some of the typical rules that were passed in these camps were: March 2, 1942: General John L. DeWitt issued Public Proclamation No. 1, informing all those of Japanese ancestry that they would, at some later point, be subject to exclusion orders from "Military Area No. 1" (the entire Pacific coast to

Project Essay Example | Topics and Well Written Essays - 500 words - 9

Project - Essay Example Furthermore, the survey was to gather the expectations of the consumers. The aim of this research is to find out the necessary features a given company’s website needs to have in order to meet its objectives. The choice of this project was because websites are essential in marketing products and providing information to clients and potential employees. However, in some cases the improper presentation of a business websites makes it fail in aiding the business achieves its objectives. This paper informs both the potential business owners and the current business owners of the essentials of a company’s website. Because the success of any business depends on meeting the customers expectation using the use of consumers as variables will bring about informed decisions. For illustration, the given company might realize what additional services their clients would need. Therefore, the rationale for this paper is to provide the essential information required for any business website. In addition, perform an informative role of the functions of various sections of a business website through comparing the website of Saudi Aramco and Marathon Petroleum Corporation. Give reasons your answer. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Please explain your answer

Crocargo Logistics Essay Example | Topics and Well Written Essays - 2250 words

Crocargo Logistics - Essay Example The business has been unable to generate enough capital to increase the ultimate profitability of the firm. The fundamental problem highlighted in this case is that of an inadequate costing system and an internal environment characterized by friction. The company is operating in a very hostile and competitive marketplace. The costing system that is needed to support the operations of the company is totally inadequate to keep the company operational for a very long time. The current costing system has been developed by the company’s operations manager who is more than satisfied with her costing system. She is not willing to take anyone’s opinion regarding the problems inherent in her system, as a result of which the company is not accounting for the costs it is actually incurring. The general manger of the company has finally realized this problem and has called for an external help who would suggest a more competitive costing method. Introduction An activity-based costi ng technique is one of those techniques which enable a company to identify its costs objects more accurately. This aspect of this technique has profound implications on a business, for instance it allows a company to identify unnecessary costs, price its products or services more efficiently and last but not the least it allows a company to be more competitive in its industry. ... So it goes like more the environment is competitive, more the costing system needs to be sophisticated. The costing system should effectively match costs with different cost objects. All these objects are integral to the ABC costing system (Brimson, 1991). Since the level of competition is high in the service competition, therefore a service firm needs to accurately estimate its costs. This new change in the industry has made costing a strategic issue; it has become so important that it effects long-term strategic decisions as well as day-to-day operating decisions. Costing has become so important because it helps a firm in: product or service organization, staffing and resource allocation. Accurate costing allows a company to plan resource consumption, price services properly and implement different strategies. But it is very difficult to initiate an Activity Based costing in a service firm, because in a service firm an employee is engaged in multiple activities involving different time-period. This makes it difficult to trace the resources consumed by a cost object (Cagwin and Bouwman, 2002). Even though the service industry is interested in implementing an activity based costing system, but since these models are made using the activity based costing models of a manufacturing firm as frame of reference, therefore the industry is facing multiple problems with regards to this technique’s implementation. The fundamental problem for this service industry is the absence of inventory, which receives an utmost importance while undergoing a valuation process. Other important cost variables are direct material and labor which are also absent in a service industry. This leads to a problem of estimating

Data Analysis Skills for Economics and Accountancy Essay

Data Analysis Skills for Economics and Accountancy - Essay Example Similarly, a higher inflation can also signify that the economy is plunged into a debilitating recession, thus in both cases it is unclear to deduce which country has got a hand over the other. The above histogram describes the number of hours spent on average using a microcomputer in week by the users. Sample population comprises of 370 individuals which is enough to find the normality of the sample data. The histogram has a mean of 10.41 which implies that on average each user spends 10.41 hours in a week on the computer. The standard deviation of 8.993 which is very high and close to the mean value reveals that there are a lot of values which are deviating from the standard mean. These deviations are the outlier which can be confirmed by the maximum value (outlier) of 78. The data set has a range of 78 which implies that the difference between the maximum and minimum value of 78. The distribution of the above graph can not be certainly described as a normal one because it has too many outliers but it can be classified as skewed to left. After classifying the dataset into groups of 15 units we have divided the answers into categories ranging from very high to very low. Since the chi-square tests shows that the asymptotic significance value of 0.653 is greater than the significance level of 0.10 therefore we reach to a conclusion that gender does not affects the time spent by the

Explain the Similarities and Differences in Cultures between the Research Paper

Explain the Similarities and Differences in Cultures between the United States and Egypt - Research Paper Example In both countries, social media as a form of communication has strengthened social relationships, given people a strong sense of belonging and identity, and strengthened cultures of these countries.1 Although both countries embrace social media, their degree of use varies. The United States is a highly developed country, with advanced technology; therefore, it has embraced social media more than Egypt, which ranks below it. The United States pioneers much of the global social changes today through social media.2 This revolutionizes other world cultures. Cultures of the U.S and Egypt also undergo gradual revolution due to the cross-cultural communication and interaction facilitated by use of social media by the people. Conclusively, basing on social media, the cultures of the United States and Egypt register more similarities. However, the technological advances of Egypt, which cannot compare the United States, makes Egypt register a smaller number of social media users. Nonetheless, social media use in both countries is a strong pillar responsible for revolution of their

Programming software can be good for children Essay Example for Free

Programming software can be good for children Essay Programming software can be good for children with the correct guidance. Antonio Garcia Vicente at only six years old entered to the young programmers club of Valladolid University to learn how to create video games with the computer and mobile devices. He created his first video game at seven years old to help his classmate to improve their understanding of the classes. Maria Vicente, his mother, and software engineer explain that children, computers and mobile devices are meant to be misunderstood. \Children are capable of doing more things with computers and mobile devices but the elders believe that everything is very delicate, and it is, but children have more imagination and they are not afraid to try things.\ (Tosas, 2016). Due to the fact, there is evidence showing that using computers and mobile devices could be harmful to children who are 4-6 years old, the parents and educational institutions can teach the children how to use properly it, can improve their growth. Opponents said that children who are exposed more than ever to computers and mobile screens are more prone to addiction and depression. Even though specialists in psychology from the Childish Hospital Federico Gà ³mez at Mexico City explain that, these negative effects are avoidable by limiting the use of computers and mobile devices (Univision, 2015). It is necessary to balance the time spent with those devices with other activities important for their development such as physical exercise and social coexistence. Mark Baley, Director of the Pacific University Child Learning and Development Center describes how a 5-year-old child fascinated with the Titanic received an interactive CD-ROM with a large screen computer. As he piloted this virtual tour of the Titanic, friends who wanted to hear the story and see the pictures surrounded him. He had to use the mouse carefully and precisely to navigate this tour. His social skills and small motor skills began to show improvement over a cou ple of weeks (Naeyc, n.d). Opponents consider children between 4-6 years old who use computers and mobile devices at risk of potentially irreversible eye damage because of blue light emissions from those screens. Whereas these conditions can be treated and prevented with regular breaks and blinking, the hazards of accrued exposure to blue light are still relatively unknown. In 2014, a US study showed artificial retina cells grown in a laboratory were destroy when exposed to blue light (Ongaro, 2014). However, they were exposed directly to the blue light for many hours that is why they were destroy. This is because they don ´t have the natural blinking that children naturally have. The parents have to educate the children to make continuous blinking, take some breaks, do some exercises and look at distant objects for 10-30 seconds periodically, so that children can rest the muscles they use to see. In addition, the new technologies like the fast refresh rate, high resolution, automatic brightness and contrast are in favor of children ´s ocular health. Opponents argue that there is a struggle with obesity because sitting in a chair in front of a computer and mobile devices can trap children between 4-6 years old, without even thinking to go to the toilet. However, according to Health Awareness Community, the advancement of computers and mobile devices will make the next generation more active, not less (2016). With the advances in smart phone technologies and high accuracy GPS systems, there are entirely new fun physical activities for children. The Sworkit Kids mobile app virtual platform for free was born with the mission to turn physical exercise into a game by providing parents and kids with personalized activities focused on improving flexibility, strength, and agility. This app is to motivate children to play sports, is suitable for 4-6 years old, and encourages them to be entertained and motivated. It is evident that using computers and mobile devices on children between 4-6 years old could be unhealthy, but all those arguments are avoidable with the guidance of parents and educational institutions. Those technology devices will not disappear, the children have to be educated to optimize its use. The computers and mobile devices will not negatively affect the children ´s learning capacity if their parents limit the time spent on it and combine it with other activities. The computers and mobile devices now have better screens and children educated to blinking, take breaks and do some eye exercises after their use, so that they will not damage their eyes. With the mobile devices and its technology, children and their parents will be motivated to do some physical exercise to improve their flexibility, strength and agility.

Maintenance And Redevelopment Of Aged Public Housing Estate Construction Essay

Maintenance And Redevelopment Of Aged Public Housing Estate Construction Essay Since the fire in Shek Kip Mei on 25 December 1953 that made 53,000 people homeless, due to the shantytowns of the China immigrants were destroyed. As the population growth of Hong Kong is very fast from the five decades ago due to the immigrants and birthrate. At present, Hong Kong Government is facing the problem of density populated. For this reason, Hong Kong Government assigns Hong Kong Housing Authority to develop public housing program of multi story building for immigrants to living there. Therefore, Hong Kong Housing Authority has been turn into the biggest public housing developer and the single proprietor in Hong Kong. Nevertheless, the housing condition and the practicability is the important consideration of the district, because the main concept of public housing is satisfy the basic and real need of townspeople, who cannot afford the private housing requirement. Nowadays, there are many public housing estate are out of the current standard and outmoded owing to the time is elapse. So, Hong Kong Housing Authority launches the Comprehensive Redevelopment Programme to make an improvement of living quality to the tenant that living in old public housing estate, there are 566 target block about 231,403 flats which was built before 1973 are demolished and the Comprehensive Redevelopment Programme was completed in January 2010. Otherwise, the Housing Authority carry out the Total Maintenance Scheme in 2006 approximately covering 600,000 flats, the Housing Authority article showing that the main concept of this scheme is Proactive and comprehensive approach to identify maintenance problems, then Prompt response to emergencies and tenants requests, finally, Enhanced promotional and educational programmes to improve the maintenance quality and service in public housing estate and enhance the quality of living environment to the tenant. At this moment in this time, Hong Kong Housing Authority had made two different programme which are maintenance and redevelopment in different period to enhance the living quality of public housing estate. Building maintenance is a method to sustainable of keeping and enhances the function of facilities of aged public housing. Redevelopment is a method that demolish the outmoded building and redevelopment, it is very complicated, because there are many factors are contained, (e.g. psychology affect of tenant, use of time, cost of finance, availability of the land). For this reason, the purpose of this study is research the benefit and disadvantage of maintenance and redevelopment of aged public housing, express the different and difficulties to precede the redevelopment and maintenance and bring up my recommendation that base on the opinion of public and the feasibility study on the actually condition for the future building management for Hong Kong, . Introduction In this study, I will first provide some background information of aged public housing in Hong Kong. Then, I will present a clear conceptual background of maintenance and redevelopment, such as the definition of maintenance and redevelopment, and critically review the condition of aged public housing in Hong Kong. Then, I will evaluate and examine the intention of government policy for choice between maintenance and redevelopment of aged public housing, in order to make the best decision between adoption of maintenance and redevelopment of aged public housing in Hong Kong. In addition, I will outline and discuss the factors contributing to the decision. Besides, I will mainly focus on three factors, economic, environment and structural safety. And, I will then outline the advantages and disadvantages of maintenance and redevelopment, which can affect the decision between adoption of maintenance and redevelopment of aged public housing. Finally, I will summarize the factors which can affect the decision making and provide some recommendations for the future decision making and redevelopment for public housing estate. Aims and Objective The aim of this dissertation is to review and evaluate the decision for the old public building between maintenance and redevelopment of Hong Kong. Objective: A historical review the background of public housing in Hong Kong. A literature reviews the definition of maintenance and redevelopment and compares the factor which determines the decision between redevelopment and maintenance. Carry out research and interview with selected target building and group. Selection of public building for case study. A critical data analysis and information based on the conclusion drawn from all review and research. Conclusion and recommendation based on the critical analysis and result of the research. History of public housing in Hong Kong The appearance of public housing in Hong Kong mainly due to the fire in Shek Kip Mei on 25 December 1953, the fire destroyed the makeshift homes of refugees from Mainland China, leaving 53,000 people homeless. After the fire, and facing a surge of immigrant population, then the government launched a public housing program to introduce the idea of multi story building for the immigrant population living there, thus commencing a programme of mass public housing, providing affordable homes for those on low incomes. Some scholars have argued that the government has been overstating the role of the fire in the history of public housing in Hong Kong. Nowadays, public housing facility is the weightiest position of the society. Public housing estate major provided a home for peoples who cant afford the private accommodation in real need, because the rates of public housing are really lower than private housing. At present, there are 169 public housing estate (about 656,000 public rental flats and residence around 2.2 million people) under the Housing Authoritys (HA) management scope. Research methodology and significant of study Research is a process, which is the way to get the answer and question to hypothesis in different way of this study and support the conclusion from information of the research. Furthermore, methodology is use for prove the truth of the assumption, the methodology that is choose from literature review (e.g. news, article, journal, book) and investigation for target person (e.g. group interview, individual interview, questionnaire). Chapter outline Chapter one is the Introduction of this study, in this part, the history of Honk Kong public housing estate is introduced first, then define the main focus of this study clearly and explain the source of information about this study. Therefore, a clear concept of this study provided for the reader from this chapter. Chapter two is the Literature Review, in this chapter, the definition and characteristic of maintenance and redevelopment are identify by literature or article or journal, after that, the factor of influence that between maintenance and redevelopment is recognize base on the concept findings of maintenance and redevelopment, the important information from the article or journal are recap and compare the data on the most relevant. Chapter Three is the Methodology, in this part is to make a critical review on the decision for the old public building between maintenance and redevelopment of Hong Kong. The methodology consists of a literature review, followed by questionnaire survey and the subsequent interview. The conclusion from the analysis of the results of questionnaire and interview surveys would be served as a ground for formulating the recommendations. Chapter Four is the Findings and Data Analysis, in this part all information and data that collected would be organized in this chapter and detailed discussion and analysis would be presented from the interview and the questionnaire. Chapter Five is the Conclusion and Recommendations, in this chapter, final conclusion and recommendations will be made based on the discussion, collected information and analysis made in Chapter three and four. Literature review Definition of Maintenance According to British Standard 8210 defined maintenance as the combination of all technical and administrative action intended to retain an item in, or restore it to, a state in which it can perform its required function. And the previous version of British Standard (BS 3811: 1964) stated that maintenance as a combination of any actions carried out to retain an item, or restore it to, an acceptable condition. There are few components are identified from the above definition. According to the British Standard stated that Action not only related to the physical execution of maintenance work, also concerned with its initiation, financing and organization. The notion of an acceptable condition, which implies and understanding of the requirement for the effective usage of the building and its parts, which in turn compels broader consideration of building performance, Chartered of Institute of Building offer the followings definition of maintenance: Works undertaken in order to keep, restore or improve every facility, e.g. every part of building, its services and surrounds, to an agreed standard, determined by the balance between need and available resources. The committee on Building Maintenance recommended the adoption of the followings: Definition of maintenance: Work undertaken in order to keep, restore or improve every facility e.g. every part of building, its services and surrounds to a currently acceptable standard and to sustain the utility and value of the facility. Proper maintenance can extend the useful life of a building substantially. Renovation of old buildings is sometimes a viable alternative to redevelopment as it causes much less disruption to the affected residents. It can also improve the environment and reduce the need for urban renewal from the Planning environment and Lands Branch, 1996 British standard (BS 3811: 1984) classified maintenance as three parts as follow, i. Planned maintenance; described as organized maintenance and carried out with forethought, control, and the use of records to predetermined plan. ii. Preventive maintenance, it is carried out at predetermined or to other prescribed criteria and intended to reduce the likelihood of an item not meeting an acceptable condition. iii. Running maintenance, which can be carried out whilst an item is in service. Definition of Redevelopment Redevelopment means that the society shall demolish and redevelop the old dilapidated building with poor living condition into a productive and desirable use in order to utilize the land resources. Hong Kong Housing Authority described that the redevelopment and clearance aims to improve the living standard for residents in older estates and to ensure that facilities and benefits do not lag too far behind the newer estates. The opinion focuses on demolishing old and dilapidated buildings which providing poor living conditions and improving living conditions by assembling large pieces of land for comprehensive planning and the restructuring of the community through providing better and appropriate community facilities and open space. (P.K. Kam 2002) Housing Authority stated that the land use within the community, new opportunities may be identified which may lead to better planning and development within the district, including opportunities for housing. (HKHA) Redevelopment as an effective means to comprehensively revamp an old area by upgrading the street design and the community amenities as well as to better utilize the in shortage supply of land resources. (Urban Renewal Authority) Comprehensive housing renewal can provide greater open space and community facilities. Typical objective include: suitable re-housing; increased amenities; community preservation architectural conservation and fiscal outcomes, among others that base on Couch 1990, Rapkin 1980 Factors which Determining the Decision between Redevelopment and Maintenance The reason for redevelopment mainly as the following: Replacement of whole elements of components When the whole elements of components are functionally unsatisfactory; incur high maintenance or running costs and aesthetically unacceptable (Lee Maintenance Management), the components will be redeveloped. 2. Design constraints, lack of amenities Since, the publics expectation for improving the standard of living environment is rising. A redeveloped component will provide a better living environment to the residents. Areas concern such as to improve the condition, value and life span of public housing assets, enhance local communities and support the local construction industry. 3. Maximize the usage of land Redevelop a component not only can increase the efficiency of land usage, but also provide a better integration of transportation and commercial facilities and the provision of new district facilities. 4. Change of plot ratio Plot ratio control was under the Building Ordinance is a device used by planning authorities, to restrict the amount of floor space provided in new building in relation to their site area. The population grows at (the rate of population growth is roughly one million per decade in Hong Kong) roughly a million every decade in Hong Kong. With limited land resources, further increase in density in high of housing development is inevitable. In addition, provide more occupancy ratio, the occupancy ratio of 2.23sq m per person that had been established in the 1950s and changed over time to 4.25sq m per person in the 1980s, up to date, the current occupancy ratio stands at 7 sq m per person. Economy The large assembly of land through the Comprehensive Development Area (CDA) comcept has two major benefits from the planners point of view, Booth (1996) and Listokin (1974); Waver and Blabcock (1979); all cited by Tse (2001) The CDA sites can achieve the maximum plot ratio; It can achieve a better designed layout and block disposition and provide adequate communal facilities for the development. structural and building safety American Planning Association elaborated that the building in which it is unsafe for persons and unhealthy to live or work due to dilapidation; deterioration; defective design or physical construction; inadequate utilities; lack of ventilation, light or sanitary facilities contamination by hazardous substances and redevelopment might be considered. The reasons for maintenance mainly as the following: 1. Environmental impact Environmental impacts arising from the demolition, construction and operation of the redevelopment project and related activities, therefore the environmental impact of maintenance works are much better to avoid and minimize the potential environmental impacts to the public. 2. Long time for the completion of new estates The total lead-time for the completion of new estates is about 4 years including: planning, design, tendering and construction. 3. Lower operation and maintenance cost in the long run Preventive maintenance concept has developed in Housing Authority. In view of the fact that regular repair and maintenance cannot fundamentally solve the problems arising from ageing, such as water seepage in the balcony, rusting of water pipes, wear and tear of concrete, etc. the Housing Department is exploring ways to upgrade or maintain aged estates comprehensively in order to improve tenants living environment Building rehabilitation is one of the options being explored in dealing with aged estates. 4. High construction costs are not cost-effective Tight budget of Housing Authority incurring such high construction costs is not cost-effective and will also affect the environment during construction stage. Advantages of redevelopment There are several benefits for the Housing Authority during redevelopment First of all, the rationalization of land use and the opportunity for increasing housing production, particularly for Housing Authority redevelopment site where boundaries may be modified to optimize development intensity. The ability to bring in other resources to facilitate redevelopment of existing public housing estates, including the private sector and other quasi-government agencies. This could enable some older estates to be redeveloped for higher and more productive uses that would otherwise remain for a long time due to a lack of suitable reception housing. One of the benefits is that the improvement to the physical conditions of the area that would benefit existing public housing residents and at the sme time enhances the attractiveness and desirability of Housing Authority developments. Besides, the grater diversity of land use and type of developments will assist in improving the secio-economic mix in the area and provide housing residents with more choices and housing opportunities. Furthermore, construction jobs created by the development of new buildings and new infrastructure and the remodeling in existing buildings Redeveloping building can stop the spread of deterioration and blight of aging building and improving the safety and environment of adjacent areas Deficiencies of redevelopment Governments redevelopment programs have the following deficiencies: Migration of vast number of people is a complicated process requiring detailed planning, monitoring and documentation. A high percentage (up to 40%) of Hong Kong population is housed in Public Housing Estates. An extensive re-housing and redevelopment program is required, which exerts heavy pressure on manpower, time and money. Demolition of a building is a costly process. Moreover it creates construction waste undesitably unavoidably. The waste, if unsuitably reused, can result in pollution of the environment and depletion of resources. Also noise and visual pollutions can become nuisances to nearby residents. New estate designs are often based on economic values. Also, cost efficiency and high practicality had been the approach adopted in the new developments, lacking in the encouragement of communal interactions. The new estates have more monotonous and self-enclosed living environment. Significances and Advantages of Maintenance According to David Highfield (2000) defined that the cost of refurbishing and re-using and existing building is generally considerably less than the cost of demolition and new construction since many of the building elements are already constructed. One of the principles advantages of opting of refurbishment and re-use of existing building rather than demolition and construction is that, in he majority of cases. The renewed or redeveloped accommodations will be available in a much shorter time. And the shorter contract duration reduces the effects of inflation on building costs, also the overall development period could be shorter and reduces the cost of financing the scheme The work required refurbishing and existing building would normally take considerably less time than the alternative if demolition, site clearance and the construction of a new building. Time savings, during the pre-contract design, planning permission and building works phases of development. The client obtains the building sooner and therefore begins the earn reveue from it (e.g. rentals, retail sales of manufacturing profits) at an earlier date. With the increasing cost of new-build work, effective maintenance of existing building stock is become more important and building maintenance now represents a significant proportion of construction output. About unstable supply of construction works, according to Patricia Hillebrandt (2000) stated that the determination of demand for construction activity is a very complex affair and heavily depends on the policy of government either directly through its intervention in the public sector, or through its influence on the general level of economics activity in the private sector. The standard of maintenance achieved has an important influence on the quality of the built environment and there seems little doubt that society will continue to expect higher standards in new and existing buildings. Nowadays, maintenance is a significant and important part of the work of the constrctuion industry. The environmental advantages, one of the many ways in which energy consumption can be reduced is to recycle and re-use exising resouces as much as possible, in preference to consuming even more energy by replacing them. E.g. when major alterations are made, will generally use less energy than demolition and new build. Housing Authority stressed that maintenance can facilitate early defect deteration and rectifection. This canavoid the additional expenses arising from further deterioration and it enables building elemets and services installations to be replaced at the optimum time in order to achieve the maximum serviceable life (Press Release: Home CARE Maintenance for Public Housing Estate, 1 March,2001) Disadvantage of Maintenance Although maintenance is beneficial to the aged building and many articles are supporting this view, but there are no perfect views of any matter, so in this part, the disadvantage of maintenance is shown as the follows: The resultant standard of living may not live up to contemporary expectations. Very limited potential for positive impact with regard to lad use and building performance. The current mismatch in housing type supply and demand and the general inefficient layout of the site would remain. This approach dose not count for the relatively short life span of the existing housing. Deterioration and Obsolescence The life cycle analysis by Flanagan (1989), which includes the following items: Physical deterioration; economic obsolescence; functional obsolescence; technological obsolescence; social obsolescence; location obsolescence; legal obsolescence; aesthetic and visual obsolescence; image obsolescence; and environmental obsolescence. Base on Aikivuori (1995) asserts that the defects of building are relative, not absolute and therefore difficult to measure objectively. The replacement due to obsolescence is not technically rational since it does not optimize the use of structures until the end of their durability. Since corrective replacement is defined as the project aimed at deteriorated structures in unacceptable physical condition. According to Taylor (1980) proposes that deterioration has no part in the accumulated inferiority caused by obsolescence and the deterioration and obsolescence are 2 separable issues. Both Taylor (1980) have categorized the causes of replacement into these 2 classes, e.g. deterioration and obsolescence. Thus, Aikivuori (1995) view the reasons for the decision to initiate a redevelopment project as a basis of the demand. The phenomena causing redevelopment are classified into 5 categories in his study as follows: failure in the building due to deterioration: change in use: optimization of economic factors: subject features of the decision maker: and the change of circumstances. Life Span of Building Components Base on the main theme of this study, the life span of building components is a very critical part to provide the sustainable development environment and enhance the value and practicability of the aged building. Also, it is a critical part to affect the decision between maintenance and redevelopment, so the building components should be coordinate with the methodology to present result that meet the international standard, the methodology is really simple to included multifarious application and give a suitable advice of the analysis or review for different type of building in Hong Kong or other country. According to the related RICS journals Assessing the Life Expectancies of Building for Life Cycle Costing by Ashworth (1996) bring up the idea is about the rate of depreciation of building components depend on different information or data supporting and the selection of relevant life span reviews. Base on the theory from this journal, the expectancies may be uncertain, due to a proper design and maintenance arrangement or physical deterioration and obsolescence affect or the quality of refurbishment phase. Anyhow, different types or use of building have different refurbishment lives and the argument of expectancies incidence is important than overall building life span. Macdonald (2003) indentified the building requirement and intention of life is at least 50 years or above, if there is good workmanship in construction stage and arrange inspection and maintenance work on cycle. Actuality, most of the building may be demolished before the end of time and rebuild, if there is any economical profit of that place or may be change the use of building to meet the new requirement. Base on the information from RICS, the serviceable life span of aged public housing can be extending about 10-15 years, due to a systematic and cycle maintenance arrangement. Therefore, the aged public housings are structurally safe, that mean it is unnecessary to demolish and redevelopment. . The life span components of public housing estates as follow: Building Components Life Span (year) Window glazing 20 Plumbing 25-30 External wall tile 20-25 Vinyl sheet or tile 20-30 External paint 5-10 Internal wall paint 5-10 Waterproofing, bituminous coating 10 Wooden door 20-30 Hence, there are many factors affecting the life expectancy of building components and need to be considered when making replacement decisions, including the quality of the components, the quality of the installation, level of the maintenance, weather and climatic conditions and intensity of their use. Some components remain functional but become obsolete because of changing styles and styles and taste or because of product improvement. RICS defined that the building structure may be designed using materials, components and technology that may last for about 100 years or more, depending on the quality and standards expected from users. Methodology Research aim This research aims is to evaluate and critical review on the factor contributing to the decision between the adoption of maintenance and redevelopment of aged public housing estate in Hong Kong with determine the decision between maintenance and redevelopment in public housing estate from the questionnaire and interview and technical record of the building structure life span. The methodology consists of literature research, survey through questionnaires and interviews and reviews the opinion of tenant and government. With a view to do this, I will use the questionnaire and case study in the dissertation respectively. As a new research area, the researcher adopted a multi-faceted approach employing multiple methods for the collection of research materials. There are several methods to do the research. The first method is to visit relevant government departments and officials in order to have a deep understanding to the research. The second method is that, by reviewing some electronic and printed documents as well as participant observations in order to have an up-dated and comprehensive understanding of the issues. The main methodologies used for the dissertation are documentary review on relevant public housing policies particularly on the Comprehensive Redevelopment Programme (CPR) and Home CARE Maintenance in both printed and electronic form has been conducted. Besides, case study is used to examine the intention of government policy for redevelopment and maintenance for old public housing estate. The reasons for choosing the above case study for this dissertation can be specifically elaborated into 2 aspects: financial and environment impacts between redevelopment and maintenance that take place in public housing estates. Furthermore, questionnaires were also used to serve the purpose of providing a through understanding of the old public housing estates physical environment, where the tenants live and socialize and their true-wish or desires on maintenance and redevelopment. Research the existing old public housing estate in Hong Kong In 2010, the public housing estate in Hong Kong which is less than 30 years old nearly 87% and about 13% estates were built before 1980. The most common aged public housing estate is Choi Hung Estate, Kwai Shing Estate, Lai King Estate, which is over 35 years old. With a view to maintain the housing standards, public housing estates which are 30 years old or above are require upgrading by improvement measures or facilities. However, some other 30 plus years old public housing estates require to have redevelopment, because its structure is not fulfill the safe standard or becoming uneconomical to take maintenance. For the reason that the oldest block design Mark I to Mark VI public housing estates and the former government low cost housing estates built in the 1950s and 1960s are obsolete by todays standards, the above block designs were cleared for redevelopment in June 1999. The Government started to redevelop these buildings in the 1970s. Up to 31 December 2004, 694 blocks of these estates containing some 249,360 households were redeveloped. Review of building conditions in public housing in Hong Kong In this section, I will present an overview of the current status of old public housing estates in Hong Kong. In Hong Kong, the remaining early authority estates included, Shek Kip Mei Estate, Fuk Loi Estate, Choi Hung Estate. Although the living environment basically can meet the normal standards, it is not a fine condition in comparing with the public housing estate which built after 70s. In the 1960s, there were some marginal improvement for the public housing design. The improvements not only increase a little more living space in the public housing units, but also the community facilities were significantly improved. Besides, the building block is bigger than before, the stories were increased to 16 and corridors were moved indoors, but neighborliness was discouraged by the long monstrous slab blocks. Nowadays, all units in the ageing public housing estates are self-contained with basic facilities such as shower tray and water closet in the toilet, cooking bench and sink in the kitchen, drying rack, electricity, not and cold water supplies etc. In order to upgrade the facilities, a more energy-saving lift system will be introduced. Also, a security system will be installed in all rental blocks, which includes electronically controlled security gates and door phones for each unit and television surveillance system in common areas from the security counter next to the main entrance on ground floor. Questionnaires Survey In this questionnaire, there are 10 questions to collect tenant opinion on this topic of Choi Hung Estate and Lai King Estate, also, it can collect more basic information of the selected estate In order to ensure accuracy in the collected data by all interviewers, structured questionnaires was adopted in which similar ques

How Communication Theory Has Emerged Cultural Studies Essay

How Communication Theory Has Emerged Cultural Studies Essay Communication has been defined in many aspects but central to all these definitions is the expression that communication is the process in which relationships are established, maintained, modified, or terminated through the increase or reduction of meaning. This allows us to examine the process of communication in a way which includes the relateds and how they are always affected as objects which become subjects, affecting and being affected, as well as the changes in meaning and in messages which become filled or voided of meaning as the process, and those related to it, constantly change. Consequently, arguments have been put forward that communication is education, that it is the church. that it is incarnation, and that it is Christianity. While each of these connections contain helpful insights, in a sense, communication is a constituent of everything. The history of communication dates back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power. Currently, at least seven major traditions of communication theory can be distinguished, rhetoric being the oldest. From classical rhetoric comes the idea that communication can be studied and cultivated as a practical art of discourse. Whereas the art of rhetoric still refers primarily to the theory and practice of public, persuasive communication, the communication arts more broadly encompass the whole range of communication practices including interpersonal, organizational, and cross-cultural communication, technologically mediated communication, and practices specific to various professions and fields. Modern rhetorical theory has elaborated and problematized the epistemological, sociological, and political dimensions of the class ical tradition in ways that further contribute to communication theory. Consequently, rhetoric performs a variety of different functions as it can be adapted to the different ends of moving, instructing, or pleasing an audience. A second tradition of communication theory, originated in its modern form by Locke, is semiotics, the study of signs. Semiotic theory conceptualizes communication as a process that relies on signs and sign systems to mediate across the gaps between subjective viewpoints. For semiotic theory, communication problems result from barriers to understanding that arise from the slippage between sign-vehicles (physical signs such as spoken or written words, or graphic images) and their meanings, the structure of sign systems, and particular ways of using (or misusing) signs. Distinct traditions of semiotics grew from the pre Christian era as evidenced by Ancient Egypt cave paintings and symbol writings. General Semiotics tends to be formalistic, abstracting signs from the contexts of use whereas Social Semiotics takes the meaning-making process. As such, Social Semiotics is more closely associated with discourse analysis, multimedia analysis, educational research, cultural anthropology, poli tical sociology, e.t.c. We therefore do not exist independently of signs, with our essentially real personal identities and subjective viewpoints, but use signs in order to communicate. We exist meaningfully only in and as signs. A third, phenomenological tradition conceptualizes communication as the experience of self and other in dialogue. The problem of communication for phenomenology, as for semiotics, is that of a gap between subjective viewpoints: One cannot directly experience another consciousness, and the potential for inter-subjective understanding is thereby limited. The two traditions approach this problem in quite different ways, however. Whereas semiotics looks to the mediational properties of signs, phenomenology looks to the authenticity of our ways of experiencing self and other. The basis for communication lies in our common existence with others in a shared world that may be constituted differently in experience. Authentic dialogue requires open self-expression and acceptance of difference while seeking common ground. Barriers to communication can arise from self-unawareness, non-acceptance of difference, or strategic agendas that preclude openness to the other. This hermeneutic phenomenolo gy influenced subsequent existentialist, hermeneutic, and poststructuralist theories that have emphasized the constitutive properties of dialogue. Dialogue, in these theories, is not a essentially a sharing of pre-existing inner meanings; it is engagement with others to negotiate meaning. Fourth, a cybernetic tradition of communication theory grew from the mid-twentieth century. This is actually one of the newest traditions of communication theory, although, as we have noted, it was the first communication theory explicitly named and widely known as such. Cybernetics conceptualizes communication as information processing. All complex systems, including computers and telecommunication devices, DNA molecules and cells, plants and animals, the human brain and nervous system, social groups and organizations, cities, and entire societies, process information, and in that sense communicate. Cybernetic theory downplays the differences between human communication and other kinds of information processing systems. Information storage, transmission, and feedback, network structures, and self-organizing processes occur in every sufficiently complex system. Problems of communication can arise from conflicts among subsystems or glitches in information processing like positive feed back loops that amplify noise. Second-order cybernetics reflexively includes the observer within the system observed and emphasizes the necessary role of the observer in defining, perturbing, and, often in unpredictable ways, changing a system by the very act of observing it. Social psychology, a fifth tradition of communication theory, conceptualizes communication as social interaction and influence. Communication always involves individuals with their distinctive personality traits, attitudes, beliefs, and emotions. Social behavior both displays the influence of these psychological factors and modifies them as participants influence each other, often with little awareness of what is happening. Influence can be essentially a transmission process from source to receiver. If, however, interaction reciprocally changes the participants and leads to collective outcomes that would not otherwise have occurred, communication becomes a constitutive social process. Whether conceived on a transmission or a constitutive model, the problem of communication from a socio-psychological perspective is how to manage social interaction effectively in order to achieve preferred and anticipated outcomes. This requires an understanding, solidly grounded in scientific theory a nd research, of how the communication process works. Social scientific communication research has always been closely identified with social psychology. Sociocultural communication theory, which derives from twentieth century sociological and anthropological thought, is a sixth tradition. Sociocultural theory conceptualizes communication as a symbolic process that produces and reproduces shared meanings, rituals, and social structures. That is, society exists not only by using communication as a necessary tool for transmitting and exchanging information. To communicate as a member of society is to participate in those coordinated, collective activities and shared understandings that constitute society itself. There is a tension in socio-cultural theory between approaches that emphasize macro-social structures and processes and those that emphasize micro-social interaction. On the macro side, structural and functionalist views emphasize the necessary role of stable social structures and cultural patterns in making communication possible. On the micro side, interactionist views emphasize the necessary role of communication as a process that creates and sustains social structures and patterns in everyday contexts of social interaction. From either view, communication involves the coordination of activities among social actors, and communication problems are directly manifested in difficulties and breakdowns of coordination. Communication problems have apparently become more pressing and difficult under modern conditions of societal diversity, complex interdependence, and rapid change. A reasonable conjecture from a socio-cultural point of view is that communication theory developed in modern society as a way of understanding and addressing this new condition in which communication seems to be at once the disease that causes most of our social problems, and the only possible cure. A seventh tradition of communication theory is the critical tradition that defines communication as a reflexive, dialectical discourse essentially involved with the cultural and ideological aspects of power, oppression, and emancipation in society. Dialectic, like its counterpart rhetoric, was first conceptualized in ancient Greece. In the philosophical practice of Socrates as portrayed in Platos Dialogues, dialectic was a method of argumentation through question and answer that, by revealing contradictions and clarifying obscurities, led the interlocutors to higher truth. The dialectical materialism of Karl Marx (1818-1883) initiated the modern conception of dialectic as an inherently social process connecting political economy to cultural practice. In orthodox Marxist theory, ideology and culture were determined by class interests, and dialectic at the level of ideas primarily reflected the underlying struggle between economic classes. The goal of critical theory is then to promote emancipation and enlightenment by lifting ideological blinders that otherwise serve to perpetuate ignorance and oppression. Communication is systematically distorted by power imbalances that affect participation and expression, and critical theory can serve emancipatory interests by reflecting upon the sources of systematically distorted communication. Recent movements in the critical tradition such as postmodernism and critical cultural studies tend to reject both Marxist economic determinism as well as Habermass universalistic ideal of communicative action, but continue to conceptualize communication in ways that emphasize ideology, oppression, critique, and reflexivity. Postmodernist cultural critique primarily addresses ideological discourses of race, class, and gender that suppress differences, preclude or devalue the expression of certain identities, and limit cultural diversity. In postmodernist theory, ideal communication is not, as it was for Plato, a dialectical discourse that leads the way to higher, universal truths. Postmodernism nevertheless implies a similar model of communication: that of a dialectical (that is, critical) discourse that can, if only in limited ways, liberate the participants and expand human possibilities. Other than the seven traditions of communication theory, there are a number of modern theories which have greatly influenced mass communication. Communication can range from very subtle processes of exchange, to full conversations and mass communication. In the modern era, mass media plays a big role as a result of technological advancement. Propagated through mass media are a number of theories. Agenda setting theory describes a very powerful influence of the media   the ability to tell us what issues are important. Agenda setting postulates that communication has two main elements; awareness and information. Therefore in the public discourse, communication via mass media exerts its influence on public perception of various issues. These may range from politics, economy, and other public matters. Nonetheless, the theory is based on reasoning that: the press and the media do not reflect reality; they filter and shape it; media concentration on a few issues and subjects leads the pu blic to perceive those issues as more important than other issues. Agenda-setting theory therefore seems quite appropriate to help us understand the pervasive role of the media (for example on political communication systems). Another notable viewpoint of mass communication in the modern times is the Uses and Gratification theory. This theory explains the uses and functions of the media for individuals, groups, and society in general. In order to explain how individuals use mass communication to gratify their needs, it seeks to: Establish what people do with the medial; discover underlying motives for individualsmedia use; identify the positive and the negative consequences of individual media use. At the core of uses and gratifications theory lies the assumption that audience members actively seek out the mass media to satisfy individual needs. Consequently, a medium will be used more when the existing motives to use the medium leads to more satisfaction. The seven traditional theories and the two exemplified mass communication theories include the most prominent intellectual sources that currently influence communication theory but do not, of course, cover the field exhaustively. Ideas about communication are too numerous, diverse, and dynamically evolving to be captured entirely by any simple scheme. The field could certainly be mapped in other ways that would distinguish the main traditions differently. Moreover, no matter how the theories may be defined, they will not be found to have developed independently of one another. Contemporary theory draws from all of the traditions in various ways but is often hard to classify neatly in any one of them. Blends and hybrid varieties are common. Poststructuralist theory, for example, draws from both semiotics and phenomenology, is often regarded as a kind of rhetorical theory, and has significantly influenced recent socio-cultural and critical theory. Similarly, traces of every other tradi tion of communication theory can be found recent rhetorical theory. The academic discipline of communication studies has become like a cauldron in which ideas from across the traditions of communication theory are mixed and stirred in different combinations to make intellectual stock for current debates. In light of these trends in society, it is not surprising that speech and eventually rhetoric increasingly were thought to fall naturally under the general heading of communication. Beginning in the 1960s, communication gradually displaced speech in the titles of academic departments, professional organizations, and scholarly journals, and the speech curriculum was accordingly transformed around a new focus on the theory and practice of communication. As communication became the accepted name of the field as a whole, communication studies ceased to be identified exclusively with the behavioral and social sciences. Although the old tensions between scientific and humanistic approaches continued in new forms in communication departments, and rhetoric itself rose to prominence as an interdisciplinary field, rhetorical studies became, among other things, a branch of communication studies, and rhetorical theory became a tradition of communication theory.

Literature - Power and the Subject Essay -- Literature Essays Literary

Power and the Subject    Power is a misnomer. An attempt to adequately define power will ultimately reveal more about the invisible but all too real limits of language. Such a result may seem horrifying, a direct assault on our sense of reason, and, perhaps, it is. Power resists the reasonable request to adhere to the boundaries of its own definition. Power can and upon occasion does exhibit a quality or intensity observed and captured in the written word; yet there is something slippery which allows power to defy a totalizing description. Power is active. Write as we may, power will not be objectified. Any discourse on power thus begins with this disadvantage. There is much to be learned, however, from a study of power, knowledge more valuable than a simplistic definition. By focusing on where power exists and has existed we can also discuss how power relates to or has impact upon knowledge, ethics, and the individual.         Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   " 'I mean that in human relations...power is always   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   present...These relations are changeable,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   reversible, and understandable' " (McCarthy 139).       Like Foucault, my inquiry into power may be founded not in a desire to discover the true nature of power but to gain a new method of approaching and understanding human relations.    A fundamental question that presents itself in the face of power and demands to be reckoned with is the question of the subject. A concept of the individual, whether seen as a historically bound effect of power like Foucault or an autonomous unique creative force like Habermas, seems to underlie and shape any description, definition, or discussion of power. For the mom... ...niversity of New York Press,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1992.    McCarthy, Thomas. "The Critique of Impure Reason: Foucault   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and the Frankfurt School" In Rethinking Power. Thomas   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   E. Wartenberg Ed. New York: State University of New   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   York Press, 1992.    Spivak, Gayatri Chakravorty. "More on Power/Knowledge". In   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rethinking Power. Thomas E. Wartenberg Ed. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   State University of New York Press, 1992.    Wartenberg, Thomas E. "Situated Social Power" In Rethinking   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Power. Thomas E. Wartenberg Ed. New York: State   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   University of New York Press, 1992.    Young, Iris Marion. "The Five Faces of Oppression". In   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rethinking Power. Thomas E. Wartenberg Ed. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   State University of New York Press, 1992.   

Title IX Amendment Essay -- American Government, Sports

In 1972, after the feminist’s movement, a proposition act was created to help increase hiring rates and employment practices of federally financed institutions for women. The amendment proposition first caught attention in 1969 when a professor and future women’s activist Bernice Sandler used executive orders created by President Johnson years earlier to fight for her job at the University of Maryland. Sandler encouraged and filed her first complaint to the Department of Labor office that her rights were not being considered. The complaint went further and passed not only the University of Maryland but onto universities that have showed low admission rates of female employees. Sandler then joined NOW (National Organization for Women) and collaborated with Woman’s Equity Action League (WEAL). Together Sandler filed 250 complaints against colleges across the nation. After the file complaints Bernice Sandler joined with Representative Judith Green’s subcommittee for Higher Learning and appeared at a women’s rights congressional meeting. That is when Title IX was then first proposed by Green and Sandler at the meeting. With the help of Congresswomen Patsy T. Mink, Title IX was finally introduced and drafted. The amendment had a huge impact on female collegiate athletes, but was not mentioned in the meeting. According to Wikipedia Title IX reads: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance..." The concern of present day Title IX amendment was revised in order to reflect gender equality, giving females the same opportunity as males to get ... ...tment of Education disapproves of cutting teams in order to comply with Title IX (Wikipedia). I believe that the point of the Title IX amendment was not to hurt male sports. It is the schools choice to cut back sports that do not bring revenue, but they have to do it with their budget and to comply with the rules of the amendment. I hope they can find a way to keep it equal with both genders using the same budget. I stay optimistic that it is only going to get better right when the economy begins to get better. Until then, Title IX is going keep cutting male sports for years to come unless they can find some outsource money like private schools do to keep all of their sports. Our education system has a lot of improvement to make. I also think that California is getting the worse part of it since were in a lot worse money crisis compared to the other states.

Minimum Legal Drinking Age

We believe that adults should have the right to make their own decision about the consumption of alcohol. 18 is the age of adulthood in the United States: you are eligible to vote, you can legally purchase cigarettes, you are eligible for the military draft – which includes that you are willing to die for this country-, you can sign contract, get married and you are even able to serve on a jury.So why can’t someone at the age of eighteen not drink alcohol? There is a study that shows there are fewer road accidents due to alcohol in countries where the minimum age for alcohol consumption is 18 years. Despite the fact that in 1984 the United States defined the minimum legal drinking age at 21 years old, its rate of traffic accidents decreased less than that of European countries during the 1980s. Moreover, allowing 18- to 20-year-olds to drink alcohol in regulated environments with supervision would decrease unsafe drinking activity.Prohibiting this age group from drinkin g in bars, restaurants, and other licensed locations causes them to drink in unsupervised places such as fraternity houses or house parties where they may be more prone to binge drinking and other unsafe behavior. We can also prove that high non-compliance with minimum legal drinking age 21 promotes general disrespect and non-compliance with other areas of US law.In fact, MLDA 21 encourages young adults to acquire and use false identification documents to procure alcohol. In this era of national security concerns, including terrorism, illegal immigration, and other threats, it would be better to have fewer fake IDs in circulation and more respect for the law. Finally, lowering MLDA 21 would be good for the economy. More people would legally be able to drink in bars, restaurants, and other licensed establishments. Revenue would increase for private business owners, and greater amounts of tax revenue would be collected by the government.

Development and Growth of Verizon Wireles Essay

Verizon Wireless aspires for manageable development as a wide market leader in wireless services as well as for dominance in major wireless service markets. In both situations, the Verizon Wireless services will have to do critical roles. Verizon Wireless has the capability to establish its dominance in wireless service markets normally through acquisition of other powerful wireless service companies and their services, which are then integrated into a new, bigger organization. Giving training to its workers, enhancing the organizational functions, and the development of fresh innovations then establishes the positions of the different Verizon Wireless services. This logically leads in economies of scale that empowers the company to form a supply network for both the local and global wireless services. If a market is being managed by other grocery stores, Verizon Wireless dedicates its priorities regarding the establishment of a premium sector with its different wireless services. The goal of Verizon Wireless is to sustain the profitability of the company in a manageable way, while at the same time consistently enhancing the organization’s operations. The tactics to attain this includes four aspects:1.Working hard in order to attain a dominant level in powerful wireless service markets2.Emphasizing on getting a great share of the wireless service market sectors. 3.Striving in order to enhance the organization’s efficacy and limit unnecessary expenses in their activities. 4.Consistent development through logical mergers for as long as they are able to establish great shareholder value. In the year 2006, Verizon Wireless was able to experience tremendous improvement in various essential metrics. The inventory was limited from above $50 million down to below $30 million and inventory turns increased from below 15 to more than 25. The expenses of profits, not including the advantage from past miscellaneous expenses and the implemented part of the amortization of untouchable resources, went down from above 70% of earnings to below 70% of earnings. The integration of sales and marketing, research  and technological changes, and general and operational costs was limited from almost $ 400 million down to almost $350 million, while at the same time enhancing on the speed of changes. Verizon Wireless’ total earnings are estimated to have grown from barely reaching $1 million in the late 20th century to almost $ 900 million last year. B. SWOT Analysis of Verizon WirelessStrengths:†¢has wireless technologies and services that have a reputation for gaining a very strong retail. This involves an emphasis for the value of quality, comfort and various range of games and updated wireless technologies and services†¢has expanded tremendously over the past years, and has been in the procedure of growth all over the world. †¢Primary capability relies on the use of information technology (IT) to significantly aid its wireless services and systems. In short, Verizon Wireless can monitor their individual wireless services and their status within the site, or even at other locations. IT also aids Verizon Wireless’ excellent procurement. †¢is able to provide excellent client satisfaction, as the few levels of work would imply lots of time to dedicate to their clients. †¢Its personnel have formulated a powerful legacy within the market. †¢Has the capability to shift direction immediately if its management realizes that their marketing plan is not working properly. †¢has no debts and financial losses. In short the organization can provide excellent wireless technologies and services to clients on a continuous basis. Weaknesses:†¢is one of the biggest organizations in the wireless service industry but has a meager control of its organization, in spite of its advantages in updated wireless technologies. This could result to a decline in profitability in some locations where they have lesser managerial powers. †¢Since Verizon Wireless sells its wireless services and technologies over different markets, the organization does not possess the versatility that some of its recognized rival companies have. †¢Functions al over the world, but its existence can be found in only selected areas all over the world†¢Some of the organization’s less famous locations do not possess market legacy or reputation†¢Some of the organization’s employees do not possess the important wireless service knowledge base in many aspects. †¢Verizon Wireless is still severely hampered to the temporary absences of its employees. †¢The organization’s budget is unstable particularly in the early aspects of a new wireless service product innovation. Opportunities:†¢Taking over, acquisitions, or establishing mergers with other wireless service organizations while prioritizing on powerful markets like North America or Europe. †¢The establishment of new locations and branches provide Verizon Wireless the chances to explore market improvements. This could result to the diversification of the company’s branches. †¢Chances are present for Verizon Wireless to go on with its existing tactic of founding huge extensions all over the globe. †¢Verizon Wireless is continuously growing, with lots of future developments to explore for success. †¢The local personnel of Verizon Wireless are in the process of persuading local wireless service business entities to join them if possible. †¢The rivals of Verizon Wireless may be unable to cope up with the new wireless service innovations particularly the ones that the organization  establishes. Threats:†¢Being a top wireless service organization means that Verizon Wireless is the one to beat in both local and global markets. †¢Being recognized worldwide implies that Verizon Wireless might be immersed to political chaos in the nations where the company has operations. †¢The manufacturing expenses of most wireless services have the chance to decline because of the limited manufacturing costs. Production expenses go down due to the outsourcing to low-cost countries all over the world. This situation could result to fighting in prices, which in turn would lead in the fall of prices in different levels. Tremendous price rivalry must absolutely be classified as a threat. †¢The current changes in wireless service technology which could probably alter the markets might test the organization’s capability to cope up to these developments†¢A slight change in the priority of a huge rival might destroy any market dominance that Verizon Wireless has attained over its existence. This could lead the organization to specialize in quick response but excellent quality wireless services to local companies. This would place intense pressure on the organization’s employees to be knowledgeable with the current developments in wireless services where possible. C. External EnvironmentThe wireless service industry can be found at one of the biggest suburban areas and the most densely populated areas all over the globe. Therefore, this implies that with regards to the territorial elements, Verizon Wireless has been able to properly select an environment or site that may give tremendous potential for the wireless service industry to be come famous. The market segments in America represent Verizon Wireless’ biggest sales and marketing networks which cover local and domestic stores and mass markets. Suppliers represent Verizon Wireless’ second biggest American network and normally sell to both custom and online markets. In Europe and North  America, Verizon Wireless’ market share remains significantly high. It controls more than 50 global stores found all over the world. The organization also utilizes Internet shops as a place to sell its products. This is done through the utilization of Internet advertisements and product discounts. The organization has the power to establish awareness of its products and other technologies through media announcements, international communication initiatives and Verizon Wireless based online services. The organization also makes sure to get opinions from its consumers through consumer studies. The organization then utilizes these opinions to polish its product enhancement initiatives and marketing programs. D. SWOT Analysis EvaluationBased on the SWOT Analysis on Verizon Wireless, budget management is the largest concern for the company. The proper means of using the budget must be carefully analyzed by the company. The study of promoting endeavors has to be done due to the feedback that can inform the organization as to what promotional tools are the correct ones to use. These assessment outcomes can secure Verizon Wireless from wasting its financial resources for the incorrect promotional tools and procedures. Monitoring or assessment involves the application of tools to evaluate promotional appropriateness. The plan can be assessed with regards to the development in sales that is attained at a quarterly and yearly basis. This would immediately connect to the goal of establishing demand and improving sales. Nevertheless, it is essential to put into emphasis that it can be hard to manage for other elements that are likely to bear effects in the market industry, which include the choices of rival companies to improve prices, a change in client likes, or a shift in the entire demand. Luckily, other tools can be utilized to evaluate promotional appropriateness, which connects upon the variance of the marketing goals that have been mentioned earlier. For instance, surveys can be done, which ask regarding the wireless services, identify any development in behaviours regarding the wireless services, and identify whether or not there has been a development in client information or awareness of the wireless services. E. Corporate Level Strategy AnalysisThe primary goal of the corporate level strategy of Verizon Wireless is to guarantee that the company will be recognized in the industry as a business entity that gives excellent wireless services for its target market. Aside from this, Verizon Wireless has the corporate mission to determine the most effective strategy to be utilized in order to transform the wireless service industry into becoming more recognized by the public consumers. Verizon Wireless has four primary corporate strategies:A)Manage its position as one of the primary businesses regarding wireless services. Being the leader of the wireless service industry will propel Verizon Wireless to earn the respect and trust of its customers. Therefore, the organization will have the power to widen its functions through the acquisition of other wireless service organizations. B)Become more financially stable than other wireless service organizations. The raw technologies that are being used in the production of wireless services have to be able to attain excellent standards. If this is achieved, Verizon Wireless will have the capability to become more financially stable as against other rival wireless service organizations. C)Establish an excellent wireless service technology profile, with Verizon Wireless as the global label of flagship; andD)Establishing its freedom. Being a free organization will enable Verizon Wireless to go on with its reputation of excellence in both its wireless services and products by establishing fresh innovations and measures. F. Business Level Strategy AnalysisIn the situation of Verizon Wireless, its business level strategy that it utilizes to propel itself in the wireless service industry involves the utilization of advertisements. To be able to inform the target of the organization regarding the presence of the wireless service industry, Verizon Wireless utilizes media advertising, online and other media and news advertisements. These marketing procedures are supportive to propel Verizon Wireless at the top of the wireless service  industry. Business Level Strategies – PriorityThe primary emphasis of the business level strategy is to enable Verizon Wireless to be recognized in the market. In order to attain this, the utilization of an excellent business plan through an effective business interaction plan is always put into emphasis. In addition, interaction is an essential element of the company. Through excellent communication, Verizon Wireless is able to transfer knowledge and learn from each other’s capabilities and knowledge. In this specific business level strategy of Verizon Wireless, the essential aspect that is given priority is the advertisement and interactive campaign of the company. Normally, advertisement or interactive campaigns of Verizon Wireless are well known as an open sponsorship of given goods, products and any concepts through the utilization of any channels of interaction. In this respect, there are various types of channels that are utilized for advertisements and interactive campaign objectives of Verizon Wireless. Generally, in this IMC perspective, the emphasis is put on advertisement and wireless services promotion. Business Level Strategy – By SegmentThe excellent business level strategy of Verizon Wireless reflects a continuous process and style to all its activities. The business level strategies of the company arrive to signify the new emphasis of its marketing field in incorporating the interactive elements to connect to all of the company’s clients and not just its basic consumers (Levinson, 1998). Aside from this the business level strategy proceeds with the objective of determining and improving the mutual connection of the organization to its clients by giving means to establish relationship with clients through advertisements. The usual consumer market of Verizon Wireless involves international clients and local clients as well. In this way, in order to guarantee that the target market is able to know the presence of Verizon Wireless, the business level strategy utilized by the company is putting priority to each of the target market in both local and global scenes. Quarterly Business Level Strategy- SalesIn this business level strategy, Verizon Wireless implements the marketing procedure in attaining interactions and promotion of the organization and the wireless services that it gives. This business level strategy is implemented quarterly. In performing this, the following interactive media is used:†¢TV, print, and communication mediaSome of the marketing channels that are normally utilized by Verizon Wireless in order to make their wireless services well known are the TV, print, and communication media. In connection with the company, it also utilizes these media channels in order to be recognized by various clients anytime and in any place. AdvertisingA very famous process of promotion used by Verizon Wireless is through advertisements. Advertisements of the company are very expensive but like all marketing plans, it is not classified as a cost but an asset by the company. The expenses for excellent advertisements may be significantly high but the good outcomes are all worth it for Verizon Wireless (Silk, 2006). Advertisement is the right approach for Verizon Wireless for the similar reason of improving awareness and making an impact towards client perceptions. Also, advertisement through media can be felt by larger groups of people all over the world, therefore the information is transferred to a larger part of the target market of Verizon Wireless. Quarterly Business Level Strategy- Public RelationsPublic relations and publicity are different plans established by Verizon Wireless to inform or secure the organization’s reputation or its wireless services. The benefit of this mechanism is that it improves the organization’s reputation and it allows Verizon Wireless to be recognized due to the excellent image than its rivals. In this way, Verizon Wireless often does a publicly connected endeavor every quarter to guarantee that the organization follows its social roles in the site. One of the excellent means to implement this is through sponsorship. The company often sponsors a well-known organization every quarter. G. Structure and Control Systems AnalysisA matrix framework overlays two  company forms in order to exhibit the advantages of both. Some world companies implement a matrix framework that mixes territorial with product teams. The product-based framework enables Verizon Wireless to explore world economies of scale, whereas the territorial framework manages information close to the necessities of each and every nation. The company also possesses degrees of matrix framework, implying that every divisional team of Verizon Wireless has particular roles, but some topics must be decided in unison across all of these teams. Rather than mixing two separate frameworks, some matrix frameworks overlap an operational framework with project groups. Workers at Verizon Wireless are tasked to a cross-operational project group, yet they also belong to an established operational group to which they come back when a project is finished (Cameron, 2004). The matrix framework of Verizon Wireless is implemented through the hiring and recruitment of new workers whose knowledge and work ethics jive with the culture. Verizon Wireless was going into a new market that will recruit a number of highly qualified people from other organizations to support the new initiatives. The matrix framework of Verizon Wireless’ organizational structure may need for getting new workers aboard. This procedure usually happens immediately after the workers are recruited, and may be a means to slowly teach the different functional teams with a new culture. A matrix framework is implemented systematically or informally, probably through training of new workers or through a sequence of interactions to current workers at Verizon Wireless. A matrix framework is helpful in the company and management of shared value mechanisms (Hiatt, 2003). Therefore, culture at Verizon Wireless is shared through obvious or invisible ways and studies indicate that invisible means of interaction seem to be more efficient in altering culture than visible means of interaction and the visible and invisible interaction is depended on to give outside justification for the matrix framework and encourage company workers at Verizon Wireless to adjust to the new company practices and ethics. Nelson (2005) mentions that there are three fundamental procedures of decision-making: the top-down method, the democratic method, and the  subculture method. Top-down or implemented decision-making does not normally happen in the company structure of Verizon Wireless, because their management knows that it normally leads in developments that are hard to manage, even though they may be effortless to tell to the employees. In short, they know that top-down methods may lead in forced compliance from the employees of Verizon Wireless, but in reality they do not totally agree to it. Therefore, Verizon Wireless implements the democratic methods to decision-making which are hard and eat up a lot of time, but the dedication and trust to the development is more effective than an altered work setting which enhances outputs and results of Verizon Wireless. Procedures of assessment of the decision-making structure of Verizon Wireless involves monitoring, evaluating the efficiency, or comparison of basic elements with original aspects identified during the inner company investigation. A development in the major frequency mixed with a dormancy of company efficiency at Verizon Wireless could imply that the major factors were not identified properly. The culture, in short, has developed with low or negative effects on company efficiency. It is clear, nevertheless, that culture can either support or significantly delay a selected tactic and further comprehension of cultural inspirations may be tantamount to entire comprehension of efficient strategic development. H. RecommendationsMajority of the triumphant activities of Verizon Wireless rely tremendously on excellent interpersonal interaction and relationship among the individuals and the entire company. Bounded with a unified objective, the control of developments at Verizon Wireless must be always coordinated with the individuals that will benefit or workers that will immediately feel the impacts. Discussing the objective of development at Verizon Wireless must be always important. Interaction is the highly recommended way that the managers at Verizon Wireless must use. Obtaining the trust of the employees at Verizon Wireless and managing a smooth professional relationship must always be emphasized, because it is always a critical factor to an excellent flow of company functions. But all these will be put to naught if topics and dilemmas brought about by improper governance and added with the misunderstandings between managers and workers  of Verizon Wireless will emerge along the way. Handling the interaction and knowledge that Verizon Wireless utilizes in its everyday functions must be prioritized in the company. Knowledge is the blood stream of the organization on which every worker; employee and manager strive on. It must be utilized in order to attain the needs of the customers of Verizon Wireless. This is the reason why there must be always an appropriate interaction and knowledge management flow within the company. Also, the impact of a development affects workers of Verizon Wireless as well as the company for a long period of time. The necessities and traits must be always taken into consideration in interacting planning and making choices within Verizon Wireless (Rickards, 1999). Direct communication between the management and the workers must be effective enough to provide solutions to problems and potential threats to the employees of Verizon Wireless particularly on the issues and results of the desired development. Interaction between and among the employees and managers of the Verizon Wireless must be always emphasized in order to give a well-operating company function within and outside its limits. WORKS CITED Cameron, E, 2004. Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change. Kogan PageHiatt, J, 2003. Change Management. Prosci ResearchLevinson, J, 1998. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Houghton Mifflin; 3rd editionNelson, K, 2005. The Change Management Pocket Guide. Change Guides, LLCRickards, T, 1999. Creativity and the Management of Change. Blackwell Publishing LimitedSilk, A, 2006. What Is Marketing? Harvard Business School Press