Swot Analysis of Adidas

SWOT Analysis S (Strengths)Adidas is a worldwidely know brand name.Produce a high quality products.International Brand sensation and recognition.Popular for athletic contests footwear, clothing and accessories.Adidas is the biggest brand in the sport market, so it enjoys long term dealings with the Olympics, FIFA World Cup etc.Diversity and variety in products offered.Adidas is known for its innovative and functional designs.The electronic communication of Adidas is well developed. Its website is also user friendly and promotes business.Large market share (16% of global footwear market).Major sponsor for a progeny of global sporting events.Purchasing of Reebok.SWOT Analysis W (Weaknesses)High prices in some products.Online customer profit not helpful or slatternly to find.High cost due to the small array quantity.Competition from Nike.Loss of trust.Love the brand more than the products.Not utilizing Reebok.SWOT Analysis O (Opportunities)Entering the Asian market, China is th e fastest increase economy in the world.New product festering (like fragrance, equipment)New websites (Adidas global hub video website)Entering the female market.Social apparent motion and popularity of social media sites such as Facebook, allowing Adidas to interact directly and build relationships with potential and reliable customers.SWOT Analysis T (Threats)Nike competition. Nike has strong report card in the footwear and apparel industry.Increase in the Price of Raw materials.Continuing challenges in moment/export duties.Global economic downturn.